The Brain's Resistance to Change.

We should be aware that our brains react to change, regardless of what kind of change it is. A fight or flight response initiated, is an automatic physiological reaction to an event that is perceived as stressful or frightening. This is happening on a smaller scale. The perception of threat activates the sympathetic nervous system and triggers an acute stress response that prepares the body to fight or flee.

When change occurs outside of your control, your brain may resist it. Even if you've chosen this change yourself, your brain can still respond by altering your hormone levels with the intent of triggering negative emotions and reducing your motivation. This is when "the brain wins" and you risk personal failure.

Change is psychologically taxing both for those who initiate it and for those who are affected by it. When you decide to implement a change in yourself, you become both the leader and the victim. There are typically two reactions that often occur when driving improvement projects in organizations. The first occurs when the reality of the situation becomes obvious, and the second relates to the change process itself.  

Increasing Your Chances of Success

You will learn how to reduce internal resistance, which in turn increases your chances of success. One might think that the brain would support everything that is good for us, but paradoxically, this is not the case. It is a struggle between the need to survive and the desire to feel good and achieve success. Unfortunately, this is not as obvious to the brain.

You will gain the tools needed to minimize the internal resistance in your brain, with the goal of increasing your chances of success. The knowledge to implement changes in companies and organizations. Tools to manage stress, fears, and burdensome memories.